A human editor and an AI analyst review your content for accuracy, originality, and integrity. If it passes, it carries the CERTed mark. If it doesn't, you get a detailed report on what to fix.
Email us a question See what we checkThe internet is filling up with content that looks professional but says nothing. AI can produce grammatically perfect text that is factually wrong, emotionally manipulative, or quietly plagiarised. Readers can feel it. Search engines are starting to penalise it. And the businesses publishing it are building on sand. CERTed exists because someone should check whether content deserves to exist before it goes out into the world.
What we check
Every piece of content goes through automated analysis and a full human read. Here is what we look for.
Claims are verified against primary sources. Statistics are traced to their origin. If something is presented as fact, we check whether it is one.
Checked against published content for plagiarism and close paraphrasing. We also flag when content is so generic it adds nothing to the conversation.
Are the underlying sources credible? Are they current? Does the content cite a study from a reputable journal or a blog post citing a blog post citing a tweet?
We flag emotionally manipulative framing, cherry-picked data, false urgency, and arguments that lean on rhetorical tricks instead of evidence.
Does the argument hold together? Are there contradictions, unsupported leaps, or conclusions that do not follow from the evidence presented?
A human editor reads every piece. Not for grammar (AI handles that fine) but for voice, clarity, rhythm, and whether the writing actually serves the reader.
The final question: was this worth reading, and for whom? Not only whether you learned something. A gripping story that teaches you nothing, or a piece that genuinely moves you, can earn its keep. What fails is content that serves no reader at all.
Sample output
Every submission receives a detailed breakdown. Here is a condensed example.
How it works
No calls. No onboarding. Send us the content and we do the rest.
Paste your text or upload a document. Tell us who the intended audience is and where it will be published. That is all we need.
Our AI analyst checks factual claims against sources, scans for plagiarism and close paraphrasing, evaluates logical structure, and flags manipulation patterns.
A human editor reads the full piece for quality, clarity, voice, and whether it genuinely serves the reader. No algorithm replaces this step.
A detailed report with pass/flag/fail on each check, specific notes on anything that needs attention, and (if it passes) the CERTed mark for your content.
Pricing
Pay per piece or lock in a monthly plan. No surprises, no scope creep.
One piece, fully reviewed
For teams publishing regularly
For high-volume publishers
Who we are
CERTed was founded on a simple conviction: in an age of infinite content, someone should vouch for quality.
Reads fast, reads broadly, and has spent years in editing and ghostwriting. Brings the editorial judgment that no algorithm can replicate: does this piece respect the reader's time and intelligence? Jo reads every piece that comes through CERTed.
Runs the systematic checks: fact verification, source tracing, plagiarism detection, logical consistency analysis, and manipulation pattern recognition. Methodical rather than infallible, which is exactly why every piece also gets a full human read.
Our commitments
We're calibrating our rubric before we open for submissions, so we're not taking work just yet. If you'd like to know more, or want to be told when we go live, get in touch.
Email us